15 Must Have Skills to be Successful in Social Media Marketing

We live in a time where every organization must have a social media manager. Isn’t it hard to think that only 10 years ago this term wasn’t even in existence? Facebook was only just created and was just a tool for students to connect with one another. Now we interact on several different online media platforms; it’s also where we get our news, connect with people from all over the world, participate in online communities, raise awareness for various causes, even promote and sell products or services. Social Media Marketing is on the rise and there is no denying it.

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products.Social media marketing campaigns usually center around: Establishing a social media presence on major platforms.” – Techopedia

For the last 5 years, I have worked as a social media manager for a luxury brand to help with brand awareness, reputation management, and create captivating content to increase our web traffic, which then leads to more clients whose lives we touch with the help of our state of the art services. During my time in this position, I have studied hard to learn more about what it takes to be successful in this role. I have completed several courses to acquire different marketing certifications, such as content marketing, email marketing, social media marketing, and online marketing which covered all the basics plus several writing courses. This is my passion. This is where I have found myself blossom. I have never dreaded having to go to work or do my job.

With that being said, for all of those who are looking to get your hands dirty and start a career in social media marketing, here are the 15 most crucial skills you must have to be successful in this role.

Complete understanding of each social network

Copywriting & Blogging

Digital Photography & Editing

Search Engine Optimization

Graphic Design

Strategic Planning




Behavioral Psychology

Community Engagement/ Customer Service


Public Speaking

Market Research / Industry Trends


As you can see, social media marketing is more than just randomly posting things on the internet. It takes a great deal of planning, writing, editing, and researching. Most of us are still waiting for the day our jobs are more respected and seen as for what they are– a crucial part of any business. If you are looking for someone to help assist you with your social media needs, please feel free to contact me using the contact box below or email me at I will be more than happy to provide you with rates and availability.

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