No matter what industry, no matter what type of product or service you are selling, a strong brand identity is crucial. When putting together your business plan, its important to set aside time to create a strategy in which you drive as much traffic to your website and social media channels from your target market […]
branding
How to Create a Brand Kit
Creating a brand kit is an essential step in starting any successful business. The details can always be changed or adjusted as you progress and grow. Finding what works for your company might take a little experimentation before something sticks. One of the main reasons many brands go unnoticed online is due to their lack […]
What is Branding in Marketing
Branding, simply put, is the identity of a company. It distinguishes one company from its’ competitor. Look at Pepsi and Coca Cola. Two different identities, with a different color scheme, logo, font, and mission statement, and tag line. People recognize these two companies, just like many others, by their branding. Before creating a marketing strategy, […]